For Sale By Owner Guide to Maximizing Savings when Selling a Home

In the ever-evolving landscape of the real estate market, homeowners are increasingly exploring the option of selling their properties For Sale By Owner (FSBO). This approach, while bypassing the traditional real estate agent, offers potential savings on commissions but demands a more hands-on role from the seller. In this comprehensive guide, we’ll delve into the intricacies of FSBO, focusing on strategies to save money, maximize the sale price, and effectively utilize FSBO listing platforms and flat-rate MLS services.

Understanding Commissions:

Typically, real estate transactions involve a commission fee, which is a percentage of the sale price. This fee is negotiable, but most agents and brokers have traditionally expected around 6% and has typically been split between the buyer’s and seller’s agents. Although all that will be changing after recent lawsuits. 

By choosing the FSBO route, sellers can eliminate the need for a listing agent, potentially saving this commission. However, it’s important to note that if a buyer’s agent is involved, the seller might still want to offer to pay a buyer agent’s commission to incentivize buyers agents to bring potential buyers.

Maximizing Sale Price:

1. Market Research: Begin with a thorough analysis of your local real estate market. Look at recent sales of similar properties in the same neighborhood to gauge an appropriate listing price. It’s important to compare similar size properties that are also similar in condition. Sometimes figuring based on price per square foot is needed to come up with a more accurate price. Overpricing can lead to a stagnant listing, while underpricing might result in leaving money on the table.

2. Home Staging: First impressions matter. Consider professional staging or, at the very least, decluttering and depersonalizing your home to make it more appealing to potential buyers.  Also, curb appeal can increase the interest dramatically.  So, be sure the grass is mowed, yard is cleaned, etc. 

3. High-Quality Photos/Videos: Consider investing in professional photography, walkthrough video, or even drone footage. High-resolution images and video walkthrough can significantly enhance your listing’s appeal, attracting even more potential buyers. If you decide to do-it-yourself, just make sure you get a good image of every direction in every room, showcase your living, kitchen, and bathrooms, and get a street view and all four sides of the house, plus showcase backyard and any other bonuses.

4. Repairs and Improvements: Addressing any necessary repairs and making cost-effective improvements could increase the property’s value.  Owner occupant buyers typically do not want to have to do any repairs or updates.

5. Open Houses and Private Showings: Be flexible and available for showings. The more people who see your home, the higher the likelihood of receiving an offer. 

FSBO Listing Platforms:

Several online platforms cater specifically to FSBO listings, providing visibility to a wide audience of potential buyers. Some popular options include:

  1. Zillow and Trulia: These platforms allow FSBO listings alongside agent-listed properties, providing substantial exposure.
  2. A dedicated FSBO site that offers various packages, including MLS listing options.
  3. Craigslist: While not exclusively for real estate, Craigslist can be an effective way to reach local buyers.
  4. Facebook Marketplace: one of the best free resources for listing properties for sale.  But you’ll receive lots of contacts and may want to prescreen them as they contact, especially if you wouldn’t consider owner carry, rent to own, etc. as many will be contacting to ask.  Additional information in your post can help limit the extra questions, 
  5. Other Social Media: Utilize your personal networks and groups on Facebook, Instagram, X/Twitter and other platforms to spread the word about your listing.

Flat Rate MLS Services:

While FSBO eliminates the need for a listing agent, gaining access to the Multiple Listing Service (MLS) can significantly increase your property’s visibility. Flat rate MLS services offer a cost-effective way to list your property on the MLS without a full-service agent. These services typically charge a one-time fee ranging from $100 to $500 and may offer additional services such as yard signs, lockboxes, and support with paperwork. offers this as part of their listing service and there’s typically other local services as well. 

Legal Considerations and Closing:

Navigating the legal aspects of a real estate transaction can be challenging. It’s crucial to have a clear understanding of the required documents, such as the purchase agreement, disclosures, and closing documents. Hiring a real estate attorney or using a flat-fee legal service can provide guidance and ensure that all legal requirements are met. If you don’t know who to contact, reaching out to local Title Companies can be a good source. 

Alternative Route: Selling to Cash Investors

In certain situations, homeowners may find themselves in need of a quick sale, whether due to impending foreclosure, financial distress, or the inability to afford necessary repairs. In these cases, selling to a cash investor like Home Buyers Tulsa can be a viable alternative to the traditional FSBO route.

Advantages of Selling to Investors:

  1. Speed: Investors often have the capacity to close deals quickly, sometimes within a week, which can be crucial for homeowners facing foreclosure or urgent financial needs.
  2. Certainty: Cash offers from investors typically come with fewer contingencies, providing a higher degree of certainty that the sale will go through.
  3. As-Is Sale: Investors usually purchase properties in their current condition, eliminating the need for repairs or renovations, which can be a significant relief for homeowners unable to afford such expenses.


In conclusion, selling a home FSBO can offer significant savings on commission fees, but it requires a proactive approach and a willingness to navigate the various aspects of the sale process. By conducting thorough market research, effectively marketing the property, and utilizing FSBO listing platforms and flat-rate MLS services, sellers can maximize their savings while achieving a successful sale.

However, in situations where speed and simplicity are paramount, selling to a cash investor like Home Buyers Tulsa can offer a practical and efficient alternative. By carefully considering the options and making informed decisions, homeowners can successfully navigate the complexities of the real estate market and achieve their selling objectives.

If you’re interested in selling fast near Tulsa, Oklahoma, contact Home Buyers Tulsa today. Fill out the form below or call us at 918-221-5222 to get a no-obligation offer on your home. 

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